If Bell wanted to give Quinte West a fair fibre price, they would have done it by now. Twenty-two years of installing their cabinets tells me the answer is no. So here we are.
I am Brad Poirier. I own PT Corp. We have laid fibre across Eastern Ontario since 2003, on contract for Bell, Rogers, Cogeco, Eastlink, and Hydro One Telecom. If you live in Quinte West and your street has fibre, there is a good chance the cabinet was terminated by my crew.
For 22 years I watched the same wire I just installed get sold to the homeowner I just smiled at on the driveway, at prices I could not justify if anyone asked me. Same fibre, same modem, same single-mode termination - billed three different ways depending on which carrier's brand was painted on the truck.
So in early 2025 I bought my first wholesale fibre allocation. In late 2025 I lit the first 200 homes on Robertson Lane. As of today we are at 2,847 homes lit across Trenton and Quinte West, and we are not asking anyone to take it on trust. Type a postcode. See the date. Pay what we say, year five, the same as year one.
What I saw, in 22 years on the line.
The fibre at your house and the fibre at your neighbour's house came off the same reel. The two of you are billed differently because one of you forgot to call the retention line in month thirteen, and the other one signed up while a salesman was at the door.
The "introductory rate" is not a discount. It is a price you stop paying after twelve months. The "loyalty discount" is not loyalty. It is what you get when you finally threaten to leave. The "modem rental" is for a piece of hardware whose retail cost is less than four months of rental fees.
The "free install" is paid for by the bundle you do not actually use - the home phone line that rings only when scammers call.
I am not bitter about it. I worked for the people doing it for two decades. They are not villains. They are publicly-listed companies with quarterly targets. You are a 36-month subscriber-lifetime-value figure to them, and the spreadsheet says extract everything you can in the first 18 months because the customer is statistically gone by month 37. It is not personal. That is the problem.
BOQ is what the engineer would sell if the engineer was allowed near the price sheet.
What is actually different here.
One: I am on the SLA card. If your fibre goes dark at 11pm on a Sunday, you text the number that hits my mobile. Not a queue, not a 1-866 with 14-minute average hold. My phone. If it is a cluster outage we already know about it - we monitor on a 30-second poll - and I will tell you the ETA before you finish typing the second sentence. If it is your gear, a truck rolls from Trenton on Monday at 7am.
Two: the price is locked for the life of your account. Not "12 months". Not "for as long as you remain a loyalty customer". Life. If we ever change the price for new customers, you stay on the price you signed at. The contract says it. If Bell or Rogers ever buys us out (they have a habit of buying disruptors and quietly raising the price) the contract says they cannot raise your locked rate, ever, regardless of ownership change.
Three: month-to-month. Always. No two-year contract, no early-exit fee, no clawback for the install we did at no charge. Thirty days notice, the modem stays where it is, and we never call to "see if we can do better." Either the service is good enough that you stay or it is not.
Four: same fibre. We are not arguing with the network. The single-mode glass in your neighbourhood is the same glass Bell terminates in their cabinets, because we both buy it from the same wholesaler. The thing we are arguing with is everything bolted on top of the wire - the retention department, the introductory pricing, the modem fee, the bundle requirement, the customer-relationship-management theatre. We just took it off.
The deal I am offering.
Type your postcode at the top of the next page. If we are lit on your street, you get an install date inside the next 14 days and you start paying the day the ONT lights up. If you cancel inside the first 30 days because something is wrong, the install fee is refunded and the modem is collected at our cost.
If we are not lit on your street yet, we tell you the month we will be. No deposit, no register-interest form, no waiting list. Just a month. If we miss the month, we credit one free month at the locked plan price the day we light you.
If you stay, you pay $60 or $80 or $110 a month, the same number, year five. No phone calls from us trying to upsell. No "your contract is ending" emails three months before nothing happens. No salesman.
That is the offer. It is not complicated because it does not need to be. The complication was always Bell's. We took it out.
- Brad Poirier, Founder of BOQ, on the line in Trenton for 22 years, now on the price sheet too.